Coke`s Innovative Olympic Mobile Campaign

In conjunction with NBC, Coca-Cola has developed a brand new Olympic campaign set to launch for the Vancouver 2010 Winter Olympic Games. The partnership between the US broadcasting giant and non-alcoholic beverage king will allow people from all over the US to follow US athletes during their foray into Vancouver over the next couple of weeks. The campaign focuses on US athletes expected to medal or at the very least do well enough to deserve a certain amount of press.


Known as the Coca-Cola Six-Pack, the mobile campaign in conjunction with the Open The Games, Open Happiness campaign, ties together print media, television coverage and web updates all in the palm of hands. The hope is to gather a lot of national support for Olympic athletes, but at the same time show how companies like Coke and NBC are backing the games. Together with hand held updates, images, statistics and a custom built Coke WAP interface, the Six-Pack will also provide custom ring tones and phone sounds based on the games.

NBC and Coke see so much potential with the Coca-Cola Six-Pack that they have already signed a major deal to do the same in 2020 for the London Games.

Although it was never a question as to which companies would have a stranglehold on Olympic marketing, we can now safely say that Coke and NBC have gone beyond what we see on the streets.

Canada's First Gold = Music Video ?

First of all, congratulations to Alex Bilodeau on grabbing (hopefully) the first of many Olympic Gold medals for Canada last evening. Although the majority of the world is still a little bit clueless as to how Freestyle Moguls scoring goes, Canada is proud to have seen the Quebec native break the curse. But here at The Elevator Pitch we noticed something very interesting. Just minutes after Bilodeau’s score was posted on national television, CTV ran a newly edited music video featuring Bilodeau’s run. We should expect to see something like this produced over the course of the games, but to see his run with the background music of Nikki Yanofsky only minutes after means Canadian media was expecting this.

But CTV wasn’t the only one quick to congratulate Canada and Bilodeau as during the first commercial break VISA ran a congratulatory commercial mentioning Canada’s first gold medal on home soil.

It looks and sounds like Canada isn’t the only nation hoping to make a big splash over the course of the next couple of weeks as companies all over the world are quick to jump on the national pride train. Keep your eyes peeled for the next time Canada captures a gold medal and you’ll probably see various commercials and montages.

Samsung and the Vancouver 2010 Olympics

As everyone knows, the Olympics is no stranger to third-party endorsers and a huge list of sponsors. However, this year the Olympics will be happening in Vancouver, Canada. That's right, for the 2010 Winter Games the whole world will be having its eyes on Canada. And you, too, could have your eyes on the games up close and personal.

Together with the 2010 Vancouver Winter Olympics, Samsung has partnered up and is looking to send 10 lucky individuals to the games. They are looking for five teams of talented Mobile Explorers to experience and share exciting moments of the Vancouver 2010 Olympic Winter Games. If selected to go, you will become a Mobile Explorer and share your adventures through videos, photos and blogs straight from the ground. What not a better way to embrace social media.

The 10 lucky contest winners will be able to experience first hand what the Olympics are like and will be able to share instantaneously their experiences with the world - good or bad. Public Relations for the Winter Olympics? Who knew!
If you are interested in becoming a non-official PR rep for the Samsung Olympic Team, visit the contest website here.