In conjunction with NBC, Coca-Cola has developed a brand new Olympic campaign set to launch for the Vancouver 2010 Winter Olympic Games. The partnership between the US broadcasting giant and non-alcoholic beverage king will allow people from all over the US to follow US athletes during their foray into Vancouver over the next couple of weeks. The campaign focuses on US athletes expected to medal or at the very least do well enough to deserve a certain amount of press.
Known as the Coca-Cola Six-Pack, the mobile campaign in conjunction with the Open The Games, Open Happiness campaign, ties together print media, television coverage and web updates all in the palm of hands. The hope is to gather a lot of national support for Olympic athletes, but at the same time show how companies like Coke and NBC are backing the games. Together with hand held updates, images, statistics and a custom built Coke WAP interface, the Six-Pack will also provide custom ring tones and phone sounds based on the games.
NBC and Coke see so much potential with the Coca-Cola Six-Pack that they have already signed a major deal to do the same in 2020 for the London Games.
Although it was never a question as to which companies would have a stranglehold on Olympic marketing, we can now safely say that Coke and NBC have gone beyond what we see on the streets.
Known as the Coca-Cola Six-Pack, the mobile campaign in conjunction with the Open The Games, Open Happiness campaign, ties together print media, television coverage and web updates all in the palm of hands. The hope is to gather a lot of national support for Olympic athletes, but at the same time show how companies like Coke and NBC are backing the games. Together with hand held updates, images, statistics and a custom built Coke WAP interface, the Six-Pack will also provide custom ring tones and phone sounds based on the games.
NBC and Coke see so much potential with the Coca-Cola Six-Pack that they have already signed a major deal to do the same in 2020 for the London Games.
Although it was never a question as to which companies would have a stranglehold on Olympic marketing, we can now safely say that Coke and NBC have gone beyond what we see on the streets.
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