Canada's First Gold = Music Video ?

First of all, congratulations to Alex Bilodeau on grabbing (hopefully) the first of many Olympic Gold medals for Canada last evening. Although the majority of the world is still a little bit clueless as to how Freestyle Moguls scoring goes, Canada is proud to have seen the Quebec native break the curse. But here at The Elevator Pitch we noticed something very interesting. Just minutes after Bilodeau’s score was posted on national television, CTV ran a newly edited music video featuring Bilodeau’s run. We should expect to see something like this produced over the course of the games, but to see his run with the background music of Nikki Yanofsky only minutes after means Canadian media was expecting this.

But CTV wasn’t the only one quick to congratulate Canada and Bilodeau as during the first commercial break VISA ran a congratulatory commercial mentioning Canada’s first gold medal on home soil.

It looks and sounds like Canada isn’t the only nation hoping to make a big splash over the course of the next couple of weeks as companies all over the world are quick to jump on the national pride train. Keep your eyes peeled for the next time Canada captures a gold medal and you’ll probably see various commercials and montages.