Loyalist PR invades Toronto!

It has been such a huge and hectic week for me. Between speeches, assignments, volunteering, Media Mash-Up, work, and life in general, it was finally time to start my reading week off with a bang! And what not a better way to do so then having a school trip to Ontario’s capital…

I was up bright and early Thursday morning (and by bright and early, I MEAN early… ‘cause the sun wasn’t even up yet) at 5:15am to get ready. Luckily I had a few extra minutes because @kristenricketts was picking me up. Haha. We boarded the bus and we were on our way to our first stop - Steam Whistle Brewery in the downtown. The only thing around us were skyscrapers and the CN Tower.

We has a great tour of the brewery and got to see up close and personal the operations side of the business, the brewery, and how the amazing liquid is made! Then we were given a presentation on the pr tactics of the business and why (and more importantly how) Steam Whistle is so environmentally conscience. We finished off the morning with a free pint! How nice of them!

From there we were supposed to head over to Jack Astor’s, but as with Loyalist tradition we were behind schedule and had to settle with the CBC cafeteria and McDonald’s (but hey, I got me some more McDonald’s Mcnopoly stickers! sweet!). Our group then met up with a PR professional for CBC and we were given an insightful presentation. We then headed downstairs for the taping of The Hour with @strombo and got an up-close and personal sighting of the hip cool indie band, Metric. We got to experience the insides of the taping of a talk show and even got some free swag! Oh ya! P.S. will you please notice how intimate George is with Jeanette? I can tell you for SURE my teacher @kerryramsay was not impressed…

By this time it was time for me to part ways with my dear LoyalistPR buddies and head on out in the big city with some friends and start my reading week off with a nice cold, refreshing bottle of Steam Whistle. ;)